Update management platform Vitrue social media for brands with better analytics and much more

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead Congresswoman Carloyn Maloney advocacy and community relations in New York. She graduated from Columbia University in 2003, where it was ... ? Read More

Vitrue, social media marketing company, rolling out version 3.0 platform management of its social media for brands. New features include localization and enhanced analytics and metrics in a single dashboard interface.

As we wrote in the past, Vitrue in SaaS platform allows brands and marketing agencies in the
communicate with fans and consumers through Facebook, YouTube and Twitter account, location based services and mobile applications. The company's SRM (social relationship management) platform is used for a number of high profile brands, including Harley Davidson, Mentos, Dick's sporting goods, Crocs, Eddie Bauer, Maybelline, Purina, McDonald 's, YouTube, Ford, AT&T, Disney and Best Buy.

The latest version of the software Vitrue comes with new dashboard and user interface, allowing marketers to see, access and manage all available functions, tools and modules within a single interface. The company has also added enhanced analytics and metrics give marketers specific indicators on demography and bringing their social pages and users, including understanding traffic sources, the total population of user Top fan profiles, fan growth breakdowns, top snapshot location for the post of publication metrics and statistics of participation by user action (i.e., for example, comment, share, play, etc.) and day of week and time of day.

Other features include the ability to publish targeted content for specific users, the ability to add coupons, quizzes and more campaigns and 24-7 customer support.

Vitrue, who raised $ 32 million,
faced with competition from MEDIA buddy.

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Online video platform company Brightcove files for IPO of $ 50 million

Robin Wauters is currently staff writer for TechCrunch and lead editor of Virtualization.com. In addition to its activities, professional blogging, he is an entrepreneur, the organizer of the event, from time to time the Council consultant and an angel investor, but most importantly champion full launch. Wauters lives and works in Belgium, a tiny country in Europe. He can often be found from his home or ... ? Read More

Online video platform company Brightcove announced this morning that it has filed a registration statement S-1 form with the SEC in connection with the proposed IPO of its ordinary shares. The company expects to raise up to $ 50 million through the sacrifice.

Brightcove offers cloud-based solutions for publishing and distributing video and other digital media.

Brightcove in income grew from USD 24.5 million for the financial year ended December 31, 2008 to 43.7 million in the fiscal year ended December 31, 2010, shows the filing.

Revenue came to 28.4 million for the six months ended June 30, 2011 year.

The company was not profitable, they reported a net loss in the first half of this year to 9.7 million dollars and Brightcove said that he did not expect to be in the black until the end of 2012.

Company filing said that she had about 3300 customers in more than 50 countries, June 30, 2011, including The New York Times Company Oracle, AOL, Philips Electronics, Macy 's, Bank of America, United States Army and Honda. Currently accounted for approximately 300 employees.

The company has also shown that he signed a new lease for more than 80000 square feet of office space in Boston, Massachusetts. The company says that it expects the move to new Office April 1, 2012 year.

In May 2011, Brightcove announced the release of "the Cloud App, software applications and management platform designed to help users to publish and distribute video across software applications across multiple devices connected to the Internet. The company said it expected its first commercial sale in the second half of 2011.

Brightcove has a list on the NASDAQ Global market under the ticker "BCOV".

Whether this is the right time to file for an IPO, for discussion, of course. Global economic turmoil a bunch of recent IPO candidates simply decided to delay their proposals.

Brightcove offering is made through Morgan Stanley, Stifel Nicolaus, RBC Capital Markets, Pacific Crest securities and Raymond James.

List of company investors include Accel Partners, General Catalyst partners, Allen & Company, Mack and Hearst enterprises, among others.

Also read: Brightcove streaming 700 million videos per month; A broad patent for online video

Brightcove online video platform is the most widely adopted software for publishing and distributing professional video on the Internet. More than 2500 customers in 55 countries, including in the world ...

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Radian6 takes social media monitoring platform for Mobile with new iOS Salesforce App

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More

Radian6, which was acquired by Salesforce 326 million dollars earlier this year, has offered some of the world's largest brands, Web social media monitoring platform. However, the company has not offered a mobile component clients monitor brands to go far. Today, Salesforce Radian6 announces its first mobile presence with new application iOS.

Radian6 helps clients like Dell, GE, Kodak and UPS to monitor, analyze, and participate in the "hundreds of millions of" conversations in social media. User interface is similar to the Radian6 Web platform, and agencies and marketers can now control the overall volume, share of conversation, geographical distribution and more data from your application on social media sites like Facebook and Twitter. You can filter, the keyword, type, date range, and more to view conversations.

You can also create a custom listening "stacked" based on certain topics, lists, user assignment, and mood. Managers can actually post classification and assign tasks to staff from the application. And users are able to respond to Tweets, posts, threads or blog comments straight from your application.

The application itself is free for users of Radian6. It is actually surprising that Radian6 not iPhone app considering that a large part of social media monitoring for brands takes place in real-time and mobile applications helps marketers keep track of conversations on the go. The company claims that the Android application is on the product roadmap. "

It should be interesting to see how Salesforce integrates with own products like Radian6 chatter. In the past, told CRM giant ' combination will create a bridge between public conversations and chatter "and" raise the Salesforce's sales and service cloud products with social intelligence that can respond to clients. Developers based on Force.com will also have the opportunity to unleash the power of Radian6, implementing everything that they build the social web. "

Radian6 helps companies to listen to what people are saying about them online and to participate in those conversations into the social network. From the blogs and comments to the media, tips, forums ...

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Andreessen Horowitz leads $ 15 M round in GoodData cloud Business Intelligence platform

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More

GoodData startup company that provides a platform for cloud-based business intelligence (BI) raised $ 15 million in financing led by Andreessen Horowitz with existing investors General Catalyst partners, fidelity growth partners and Windcrest, also contributes to the round. This investment brings total financing GoodData to $ 28.5 million. The company also added two new members of the Board of Directors: John O'Farrell, general partner at Andreessen Horowitz and Dave Girouard, President of Google Enterprise. In addition it marks Andreessen Horowitz fourth GoodData investments (including two seed investment and 2010).

Founded by serial entrepreneur Roman Stanek, GoodData offers cloud-based data analytics solution that is more economically efficient than similar products from IBM, SAP and Oracle. The company mainly GoodData can connect product in their own cloud-based SaaS (i.e. Salesforce, Zendesk) and then access to operational dashboards, advanced reporting and data storage.

In addition to the just structuring data, GoodData also gives the company best practices and actionable insights based on data, add a layer of intelligence. The company has a number of Analytics apps for SaaS products, including the Zendesk, Twilio, Pardot and get satisfaction, which offers these companies additional reporting. The company currently offers 20 application and will expand more SaaS platform with new funding. The company plans to add another 30 applications by the end of the year.

Stanek tells us that GoodData is disrupting BI $ 25 billion and storage space, because the earlier data intelligence used to be a complex process. But as more companies rely on cloud applications to business functions such as sales, customer service and much more, access and understanding of this huge amount of data on the basis of the cloud became simplified process that took minutes, he explains.

And GoodData sacrificed seeing traction in the enterprise space. Over 2500 companies, including Software AG, Time Warner Cable, Capgemini and Pandora media, relied on data intelligence, GoodData products. The company saw a 500% increase in the overall use of the platform in the 2011 alone and currently manages more than 6500 customers data Mark. And more than 2 million records were executed on a platform of BI cloud GoodData in July this year.

Add the main Enterprise Google, Girouard, the Council is quite a significant vote of confidence to launch. Girouard, who will advise the company to develop products, services and sales cloud, said: "GoodData GoodData is an amazing opportunity to build a huge business. Cloud computing and Analytics is a killer and GoodData provides unique and promising approach to lead in this market. "

O'Farrell Andreessen Horowitz also bullish on GoodData, tells us that he sees run to become the company billions of dollars. He explains that because the mass market continued to move to the cloud, there's still so much more potential for cloud-based business as GoodData that extract valuable information from the data cloud. "This is what business will spend a lot of money on," said O'Farrell.

O'Farrell also made an interesting point about the business intelligence space as a whole. He said there was a low barrier of entry in the space, but GoodData goes beyond just providing charts and data visualization tools offers a powerful platform, actually gives companies actionable insight from all of their business data. This, he said, creates a high barrier to entry, and be able help GoodData.

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Thought equity motion scores $ 25 million for cloud-based platform video

Robin Wauters is currently staff writer for TechCrunch and lead editor of Virtualization.com. In addition to its activities, professional blogging, he is an entrepreneur, the organizer of the event, from time to time the Council consultant and an angel investor, but the most important champion of the full launch. He lives and works in Belgium, a small country in Europe. He can often be found work from their home or ... ? Read More

Online video technology and personnel licensing service provider thought capital has raised $ 25 million by Shamrock Capital Advisors, the company announced this morning.

The company delivers video archive management and metadata "smart content" tools as a cloud service, as well as the rights of accumulation of development experiences. Thanks to its Web platform and global sales company licenses a wide range of sports, news, entertainment, editorial and creative content.

Thought equity offers its video technology and management infrastructure solutions for media companies, news organizations, sports rights holders, and video production companies around the world. Clients include BBC, National Geographic, Paramount, Sony Pictures Entertainment and the NYT.

The company says that "tens of thousands of video producers use video licensing platform on a daily basis.

Thought equity new investor, Shamrock Capital Advisors is an independent Los Angeles based private equity firm focused on media, entertainment and communications.

The 2010 Shamrock private equity activities were formally separated from Shamrock Holdings, family Office for Roy e. Disney, longtime manager for the Walt Disney Company, which was founded by his father Roy Oliver Disney and his Uncle Walt Disney.

Thought equity CEO Kevin Schaff told the Denver post that used a small part of the funds from the Shamrock Capital Partners to repay old investors.

Company:
THOUGHT EQUITY MOTION

The movement of thought shares increases the value of video content through its platform of advanced technologies and services in the field of development. The company provides a comprehensive offer large scale Archive Management as. ..

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NEA and Sequoia put $ 18 m in socially oriented brand social media platform for hearsay

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More

Rumors social, SaaS dashboard for national enterprises and their local offices to manage Facebook, LinkedIn, and Twitter pages, raised $ 18 million in new funding led by new Enterprise Associates (NEA) participation by existing investor Sequoia Capital. In connection with the financing of NEA partner John Sakoda joins the rumored Social Board of Directors. To date, hearsay social raises $ 21 million in funding.

The social rumour, which is open to the public in February, is designed to help big brands that have local offices (i.e., Starbucks, BestBuy), manage Facebook, Twitter and other social media pages. From the highly distributed nature of some of the companies that have the local offices of the Office of the social media pages for shops or offices, which is still in accordance with the decision of the company is a complex process.

Rumors of a social enterprise has been optimized for enterprise/local "allow local representatives, agents, advisers, franchisee or store managers to manage social media pages, while ensuring that local representatives to remain in line with the brand guidelines and content rules. SaaS applications makes compliance, workflow, content management and analytics on Facebook, LinkedIn and Twitter.

The central panel for the communication functions of brands, archiving, keyword flag and workflow and approval capabilities of filtering. Users can also suggest taking the campaign to the local offices and reps and analysts access to Facebook, Twitter and Facebook pages for regions or subregions.

In the opinion of the local branch of the hearsay social invites heads of proposed content, and 360-degree view of Facebook fans and friends, LinkedIn, and twitter followers. The platform will also allow local branch post updates and checks their updates page (that is, filter profanity) in accordance with the policy of the chain of social media. The company also signed a contract with LinkedIn to collaborate on sales and marketing efforts, as well as full integration between social hearsay and LinkedIn, Messaging API.

Today rumors also adds several new features to its software. Integrated social campaigns allows marketing package Facebook tabs, posts and ads in campaigns that local representatives can run with a single click. Targeting and timing may also be predefined so that companies can deploy phase campaign that reps can easily run on a local level.

One of the social rumour came to when helps companies manage local shops that many company heads of district and regional operations that manage local offices. This run included her administrator access to the district level with a custom hierarchy, roles and privileges.

Furthermore rumours social now define pages rogue social media, which represent the company's brand, but are outside of corporate control. Any violations or correspondence on these pages is also captured by hearsay.

Hearsay social was founded by a former employee of Google and Salesforce Clara Shih and former Microsoft employee Steve Garrity. Shi said she wrote the Facebook era, she saw that there was a market for a better local service for corporate brands.

Rumours have convinced some financial services company and is already in use by State Farm and farmers insurance group of companies (as well as fitness chain 24 hour fitness). Shea tells us that the new funds would be used twice the number of the company for 80 staff by the end of the year.

Hearsay social provides the first comprehensive SaaS social media for brands with local branches and representative offices. Hearsay social helps these organizations ' corporate/local "centrally measure, manage, and deploy the content.

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CloudBees scales up to $ 10.5 million in financing for the "Java as A platform"

Robin Wauters is currently staff writer for TechCrunch and lead editor of Virtualization.com. In addition to its activities, professional blogging, he is an entrepreneur, the organizer of the event, from time to time the Council consultant and an angel investor, but the most important champion of the full launch. He lives and works in Belgium, a small country in Europe. He can often be found work from their home or ... ? Read More

CloudBees, a company that helps companies manage the lifecycle of Java development and deployment of applications in the cloud raises $ 10.5 million in series b funding. The round was led by venture partners with and joined Matrix partners, after his initial lead investment in the company's $ 4 million Series A, which also includes JBoss alums Robert Bickel and Marc Fleury.

CloudBees, which started in November 2010, provides a platform for companies to design, implement and manage enterprise Java applications in the cloud – the platform as a service, if you will.

CloudBees now includes platform DEV @ cloud service that enables developers to build and test their environments in the cloud and RUN @ cloud that allows commands to deploy these applications on the production of the cloud.

Last year the company acquired InfraDNA (and its founder Kosuke Kawaguchi, creator of the Hudson continuous integration server). And once she raised its series a round, CloudBees purchased the Stax networks that rival Java PAAS solutions provider.

Proceeds from this round will be used to implement additional features of the product and give impetus to the efforts of marketing and sales for CloudBees.

John Vrionis, Managing Director of venture partners, which will join the company's Board of Directors, which also includes David skok from Matrix partners, Robert Bickel and CloudBees Director (and former Technical Director of JBoss) Sasha Labourey.

CloudBees (http://cloudbees.com) seeks to ensure the leading Java platform as a service (PAAS) development services and production runtime for Java. The company debuted with DEV @ cloud, which ...

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