Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead Congresswoman Carloyn Maloney advocacy and community relations in New York. She graduated from Columbia University in 2003, where it was ... ? Read More
Vitrue, social media marketing company, rolling out version 3.0 platform management of its social media for brands. New features include localization and enhanced analytics and metrics in a single dashboard interface.
As we wrote in the past, Vitrue in SaaS platform allows brands and marketing agencies in the
communicate with fans and consumers through Facebook, YouTube and Twitter account, location based services and mobile applications. The company's SRM (social relationship management) platform is used for a number of high profile brands, including Harley Davidson, Mentos, Dick's sporting goods, Crocs, Eddie Bauer, Maybelline, Purina, McDonald 's, YouTube, Ford, AT&T, Disney and Best Buy.
The latest version of the software Vitrue comes with new dashboard and user interface, allowing marketers to see, access and manage all available functions, tools and modules within a single interface. The company has also added enhanced analytics and metrics give marketers specific indicators on demography and bringing their social pages and users, including understanding traffic sources, the total population of user Top fan profiles, fan growth breakdowns, top snapshot location for the post of publication metrics and statistics of participation by user action (i.e., for example, comment, share, play, etc.) and day of week and time of day.
Other features include the ability to publish targeted content for specific users, the ability to add coupons, quizzes and more campaigns and 24-7 customer support.
Vitrue, who raised $ 32 million,
faced with competition from MEDIA buddy.
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