Eric Schonfeld is currently working on TechCrunch as co-author. He joined in 2007 and based in New York. Schonfeld oversees the editorial content of the site, selects and edits guest posts, conference program helps Disrupt and CrunchUps, produces some TCTV shows and daily wrote in a blog post. He is also the father of three. ? Read More
GEO-marketing just getting started, and local businesses are feeling their way around how best to use a service like Foursquare, Gowalla, Facebook or even Twitter. It is rather difficult when you only have one store. For chains and national retailer Office immodestly discounts for 400 stores is a nightmare. MomentFeed is trying to bring some order and intelligence this chaos with location-based marketing dashboard aimed at businesses with more than one place.
La-based startup just raised $ 1.2 million seed round from DFJ frontier, DFJ JAIC, the actual founder Gil Elbaz and Rapleaf founder Auren Hoffman and Walter Kortschak.
MomentFeed pulls in trade location data from Facebook, Twitter, Foursquare, and Gowalla and gives retailers a unified view of all check-ins, and special programs throughout the country of their location. (He also built the actual location of the data, which helps coordinate the ground between services). One dashboard, retail trade, as 7-Eleven or a chain of fast food, you can see that the largest possible number of people checking in with Foursquare in New York, but with Facebook places in the West and adjust their orientation, respectively. "We are built on the place of signal instead of the keyword as the primary signal," says CEO Rob Reid.
Run multi-tier services from campaign management to Analytics for CRM, which vary in cost between $ 29 and $ 99 per year. This is still not clear what merchants will be charged for running discounts on Foursquare and other services, but Reed plans to share revenue with each duty station. "We are very happy to share profits with Foursquare and other data," he says, "like Twitter with DataSift". (DatSift also raised money today in 6 million Series A).
MomentFeed is a location-based analytics and campaign management platform that integrates Facebook, Gowalla, Foursquare and Twitter. The MomentFeed is designed for corporate marketers who manage tens, hundreds ...
More financial organizations:DFJ FRONTIER
On the border of DFJ they believe that entrepreneurs are extraordinary. Their team consists of investors, who also created and companies so that they know how to help, because they have ...
Read MoreGil Elbaz is the founder of the de facto, a new start for the exchange of information. He is also the co-founder of applied semantics (ASI), a new language, which helped create Google Adsense.
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